Carlotta Seibertabout

Zhang/Zhang, shot in Berlin. (2026)

Zhang/Zhang is a brand that blends cultural elements with modern design, or in the founders words „bridging heritage with modern expression, inspired by the takeaway Chinese families in europe“. The mission is to celebrate cultural diversity, empower self-expression, and bring underrepresented influences into the modern fashion landscape.

For the visual identity of our assets we wanted to emphasize that Zhang/Zhang can be part of your daily life. We wanted to create something that people (especially the huge chinese diaspora in europe and the world) can identify themselves with and integrate into their everday outfits. Client   Zhang / Zhang
Client+CD   Zhang Jia Hao Zhang 

Director   Carlotta Seibert
Director of Photography   Kimi Brown

Producer   Hamy Nguyen
Stylist   Lea Isabell Uhle

Model   Kim
Model   Lyan

Edit+Sound   Kimi Brown